Career Transition
Workplace Health & Wellbeing

Our Three Business Streams

Formed in 2004, Alan Smith & Associates (asa) is an independent provider of Career Transition, Coaching and Workplace Health & Wellbeing services to companies across the private, public and third sectors.

asa retain accredited and highly experienced coaches and consultants who provide bespoke support to organisations and individuals across the UK.

Working in Partnership

The needs of organisations and individuals vary. We place great emphasis on establishing close and open working relationships with our client organisations, endeavouring to understand and work in concert with their culture, business goals and demands. In this way we are able to design creative solutions to meet the specific requirements of both individuals and client organisations.

We believe the support we provide should be a personal experience – not a process.

National Coverage

asa delivers support to organisations and individuals throughout the UK and Internationally. We advise companies in all industries, as well as the professions, local government, NHS and ‘not for profit’ organisations.

We retain coaches and consultants throughout the UK who provide local and national expertise. Exemplary project management ensures our client organisations are kept fully up to date with our activity on each assignment.

Career Coaches and Consultants

Our coaches and consultants possess a wide variety of skills and experience, they are individuals who have succeeded in their own fields and come from a range of industry and sector backgrounds. Diverse disciplines are represented, including Marketing, Sales, Human Resources and Retailing.

Our clients rely upon them for sound businesslike advice, for understanding, for motivation and for independent counselling through periods of opportunity and despondency. They are equipped to provide guidance for career change, performance improvement, life style issues and personal challenges.

Key to success is the selection of the appropriate coach for each individual, group or organisation we work with – by matching personal chemistry we enhance success.

Précised biographies of just some of our people can be seen in the ‘our people’ section of this web-site.

We have a number of Wellbeing consultants who each have a wealth of experience in delivering comprehensive workplace health and wellbeing solutions to organisations across the UK.

Flexibility and Programme Design

All support programmes and coaching support are tailored specifically to the needs of each individual or project. Thus, whilst some elements of coaching or training remain fixed for all individuals, the interactive nature of the programme allows for flexibility. Early diagnostic sessions with individuals help to focus on their specific needs.


asa has the depth and breadth of experience, as well as the necessary resources, to meet the needs of our client organisations and individual clients. These resources include:

  • Accomplished and quality-driven coaches and consultants
  • Delivery of both one-to-one and ‘on-site’ assignments
  • Research and design capability
  • Project Management expertise
  • On line research support
  • Excellent support materials and workbooks
  • Training experience

Project Management

We place great emphasis on project management. This is a key factor in contributing to the success of any support programme. We establish clear and professional project management structures to support our service with the aim to:

  • Build rapport & understanding with all the individuals involved
  • Work closely with client organisations on the planning and implementation of projects
  • Report regularly on progress and issues to be addressed
  • Allocate appropriate resources to meet demand
  • Control all administrative matters
  • Monitor all activity, quality and success regularly
  • Address and resolve any problems and issues in an open manner